Press Release

HINGHAM, MA. (April 13, 2020) – A new swimsuit company based in Hingham, Ma., that was set to launch in early May, has pivoted, and is now raising money to make Personal Protective Equipment (PPE) to protect doctors and nurses who are on the front-line battling Covid-19.

‘Call To Action’, which was ready to launch with a full collection of body image positive swimwear for women designed to be inclusive and contemporary, has a domestic infrastructure already set up that can manufacture at scale.

“The bulk of hospital scrubs and gowns used by medical personnel come from Asia and getting shipments into the US right now is not an option,” said Dan Rakauskas, CEO of Call To Action. “We already have everything set up and could have scrubs and gowns manufactured and delivered to hospitals within a couple of weeks. The only missing ingredient is funding.”

Rakauskas and his partner, Jill Palese, a noted swimwear designer, have halted all swimwear production and have pushed their planned May brand launch off until the fall and have created a Go Fund Me Page to help purchase materials needed to switch from swimsuit manufacturing to PPE manufacturing.

Supplies of scrubs and gowns in hospitals are running dangerously low across the country and production has been halted for months in China so new product simply isn't available for purchase.  “We have the expertise to produce scrubs and gowns at scale.  We've built our supply chain to operate solely within North America which makes us one of very few companies who can help NOW and isn't reliant on ASIA for materials or production,” said Rakauskas. 

The amount of scrubs and gowns Call To Action can produce is limited only by funding. Rakauskas notes that 100 percent of the funds raised will go directly into making Personal Protective Equipment for our frontline healthcare workers.  “The more we raise the more we can produce,” said Rakauskas. 

“We’ve all relied on our healthcare workers at some point in our lives and they desperately need our help right now.  They are risking their lives every day trying to combat this epidemic so it's not unreasonable for them to ask for protective equipment to protect themselves,” said Palese. 

About Call To Action

Call To Action is an Eco Friendly women’s swimwear brand launching in Fall 2020 that is designed and manufactured in North America. The brand, which has more than 25 years of design experience, seeks to offer inclusive, contemporary designs. Part of Call To Action’s mission is to also be a good neighbor and has committed to donating a portion of sales to Save the Harbor and The Dana-Farber Cancer Institute. To learn more, please visit: 

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